Frequently Asked Questions

We know that you may have some questions about the information you have read on our website. You are probably hesitant to ask because you think we will give you a bunch of technical responses or a sales pitch – we promise we won’t. Below is our attempt to anticipate your questions and answer them in simple English. We will keep updating this list, so if there are additional questions you would like us to answer in this FAQ section, please email us at sales@trooval.com, or visit our Contact Us page.

1. What is Predictive Analytics?
2. Why do I need to pay attention to predictive analytics?
3. What is sales and marketing optimization?
4. How are you able to predict likely buyers and non buyers?
5. What is your modeling process?
6. Does this stuff really work? Is this really for “my” company?
7. How much does it cost? Will you provide a ROI?
8. Is your software compatible with my business/processes?
9. Do I need to change the way I do business?
10. How do I know this will work for us?
11. How can I explain this to others in my company? How do I tell my IT department?

1. What is Predictive Analytics?

   Predictive analytics encompasses a variety of techniques from statistics, data mining and game theory that analyze current and historical facts to make a prediction about future events.

   Predictive analytics starts with a question; what are we attempting to answer? In business, predictive models exploit patterns found in historical transactional data to identify risks and opportunities. Models capture relationships among many factors to allow assessment of risk or potential associated with a particular set of conditions, guiding future decision making.

   Predictive Analytics answers the basic, critical business questions of what will happen, when and why.

2. Why do I need to pay attention to Predictive Analytics? Due to current economic fluctuations in the marketplace, as well as cash and capital constraints, we can no longer afford to take a shotgun approach to sales and marketing. We need the right answers about the right customers at the right time in order to optimize each and every facet of our marketing and sales operations.
3. What is sales and marketing optimization? Maximizing every dollar you spend; assuring that your dollars are targeting the right customers to bring you the maximum return. Why spend a penny on a customer who has no value to you?
4. How are you able to predict likely buyers and non-buyers? In lay terms, we use historical statistics to predict what will happen in the future. By combining consumer data and sophisticated math, we can predict the future; which clients are more likely to buy, which are more likely to leave the highest deposit; which will result in good, long term customers or owners.
5. What is your modeling process? After defining a client’s requirements, we collect a sizeable sample of historical data and use that history to build propensity models. We then append that data against a vast store of 3rd party data including attributes such as Life Stage, Financial, Real Estate, and Psychographic and Employment data. We then study your customers and place them into buckets of behavior predicting that the next customers are going to behave the same way.
6. Does this stuff really work? Is it for my company? Trooval’s products are being used by some of the top companies in our industry to deliver powerful results. Some of our clients include: Diamond Resorts, Grand Crowne Resorts and Westgate Resorts.
7. How much does it cost? Will you provide a ROI?

   Getting started is quick and easy, often with results delivered immediately upon on-boarding.

   Price is based upon a number of factors. Please speak to a member of our team for a customized quote. In addition, as part of our initial engagement, we will also tell you exactly how to improve upon each key metric for your particular scenario, at no extra cost.

   Because our models are driven by data and facts, we can guarantee a proven ROI. We are so confident in the value we deliver that we will work with you to assure a positive ROI.

8. Is your software compatible with my business/processes? Our SaaS products are as easy to use as the Internet; all delivered via an API. We can have you live within minutes!
9. Do I need to change the way I do business? Our technology will provide you the answers you have been looking for. To take advantage of this advance client knowledge, you will want to differentiate treatment of your clients and prospects. Our team will help you determine your strategies and share the best practices from our current clients.
10. How do I know this will work for us? As part of our review process, we’ll share our approach in as much depth as you would like, and outline specific outcomes you can expect with a detailed ROI model. In our experience, this model is an effective tool in articulating the value of the program to your management team.
11. How do I explain this to others in my company? How do I tell my IT Department?

    We’d be happy to schedule a call with any member of your team and can also provide references from other industry leaders who can share their experiences.

    We’ve also made it our business to have little to no impact on your IT organization. During our initial engagement and modeling we will require specific data from your company. We will also require return data on a regular basis. That’s it! We have prepared a comprehensive Return Data Spec (RDS) which very clearly outlines the requirements.